As a startup, how to you get the most out of the first PR agency that you hire?

Here’s what I recommend to startups I talk to: Include your PR team in all key marketing planning meetings. If they are unable to attend in-person, send them any slidedecks and notes, and then walk the team through the parts most relevant to them Provide full visibility into the state of the business in each […]

The 5 Questions Scientists need to ask themselves to become better Science communicators!

Scientists may believe science is absolute. But in reality – most science is not. Almost all science is overturned after a certain time period. And nothing is definite. Even today – most theories are just that – a theory. Is egg good for you? The role of statins. Impact of electronic radiation. The amount of […]

Reversing disease with Yoga: Karnvir Mundrey speaks to Eddie Stern

Eddie Stern is a yoga instructor raised in New York City. He studied Astanga Yoga, chanting, philosophy and ritual under Sri K. Pattabhi Jois, from Mysore, from 1991-2009, and is the founder of the Broome Street Ganesha Temple in NYC; co-publishes Namarupa, Categories of Indian Thought, a Hindu art and philosophy magazine; and runs the […]

Shahrukh, Salman or Amir? I discovered who is the favorite Khan of Bollywood in the Republic of Georgia!

Georgia (Georgian: საქართველო, translit.: sakartvelo, IPA: [sɑkʰɑrtʰvɛlɔ] ( listen)), known until 1995 as the Republic of Georgia (Georgian: საქართველოს რესპუბლიკა, translit.: sakartvelos resp’ublik‘a), is a country in the Caucasus region of Eurasia. Located at the crossroads of Western Asia and Eastern Europe, it is bounded to the west by the Black Sea, to the north by […]

DON’T say Cheese! Secrets on How to have a perfect picture on social media!

Your profile picture is a key element of your social media presence. LinkedIn research shows that just having a picture makes your profile 14 times more likely to be viewed by others. As a recruiter, that means this little round image is your first chance to make a good impression on candidates — and it’s […]

How a Tiger is causing a change in Nike’s iconic “Just Do It” slogan!

Michael Jordan called it the greatest comeback he has ever seen. After all the trials and tribulations, all the ridicule and mockery, all the personal and professional humiliations, Tiger Woods shocked the world by fighting off a field of younger competitors to win his first major title in over a decade at Augusta National Golf […]