Revealed: Gandhi’s secret Public Relations techniques. You can use them too, to become a PR superstar!

By Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom Gandhi. A lawyer from a humble background. He managed to communicate complex ideas into mass movements. Pretty much a PR professionals dream. Over the last few month, the research team at Atharva Marcom has been pouring over books, videos and other material – to discover – how […]

Why boring scientists & conferences are killing Indian science. And how to solve the problem!

For over 10 years I have also led a science company – Atharva Lifesciences – and have been invited to – well – some of the most boring of conferences and speakers. And, I believe, being boring and uncommunicative is probably killing the science industry more than any financial policy. Most science conferences in India […]

The 3 words my teacher from school told me. And I understood them Decades later!

It was the summer of 1986. In crisp dark blue shorts and light blue shirts, we entered the Senior section of The Air Force School. With the beginning of class 6, We were finally “seniors”! Apart from academics, our school offered us a number of skill courses. There was electronics, for the intellectually inclined. Woodwork, […]

The Real Meaning of Janmashtami & the values it communicates for modern living. #NoFilter #HareKrishna

Krishna Janmashtami, also known simply as Janmashtami or Gokulashtami, is an annual Hindu festival that celebrates the birth of Krishna, the eighth avatar of Vishnu. It is observed according to Hindu luni-solar calendar, on the eighth day (Ashtami) of the Krishna Paksha (dark fortnight) in Shraavana of the lunar Hindu Calendar and Krishna Paksha in […]

Shahrukh, Salman or Amir? I discovered who is the favorite Khan of Bollywood in the Republic of Georgia!

Georgia (Georgian: საქართველო, translit.: sakartvelo, IPA: [sɑkʰɑrtʰvɛlɔ] ( listen)), known until 1995 as the Republic of Georgia (Georgian: საქართველოს რესპუბლიკა, translit.: sakartvelos resp’ublik‘a), is a country in the Caucasus region of Eurasia. Located at the crossroads of Western Asia and Eastern Europe, it is bounded to the west by the Black Sea, to the north by […]

DON’T say Cheese! Secrets on How to have a perfect picture on social media!

Your profile picture is a key element of your social media presence. LinkedIn research shows that just having a picture makes your profile 14 times more likely to be viewed by others. As a recruiter, that means this little round image is your first chance to make a good impression on candidates — and it’s […]