Reversing disease with Yoga: Karnvir Mundrey speaks to Eddie Stern

Eddie Stern is a yoga instructor raised in New York City. He studied Astanga Yoga, chanting, philosophy and ritual under Sri K. Pattabhi Jois, from Mysore, from 1991-2009, and is the founder of the Broome Street Ganesha Temple in NYC; co-publishes Namarupa, Categories of Indian Thought, a Hindu art and philosophy magazine; and runs the […]

Revealed: Gandhi’s secret Public Relations techniques. You can use them too, to become a PR superstar!

By Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom Gandhi. A lawyer from a humble background. He managed tocommunicate complex ideas into mass movements. Pretty much a PR professionals dream. Over the last few months, the research team at Atharva Marcom has been pouring over books, videos and other material – to discover – how did […]

Why boring scientists & conferences are killing Indian science. And how to solve the problem!

For over 10 years I have also led a science company – Atharva Lifesciences – and have been invited to – well – some of the most boring of conferences and speakers. And, I believe, being boring and uncommunicative is probably killing the science industry more than any financial policy. Most science conferences in India […]

How a Tiger is causing a change in Nike’s iconic “Just Do It” slogan!

Michael Jordan called it the greatest comeback he has ever seen. After all the trials and tribulations, all the ridicule and mockery, all the personal and professional humiliations, Tiger Woods shocked the world by fighting off a field of younger competitors to win his first major title in over a decade at Augusta National Golf […]