Blogs

The Future of Branded Content Marketing & PR: Declared as The best podcast in Public Relations & Branded Content !

The future of Branded Content Marketing & PR has been recognized as one of the best podcasts in public relations & branded content marketing. This was announced by Player.fm recently. The podcast has been created by Atharva Marcom, and hosted by Karnvir Mundrey, in partnership with the BCMA (The Branded Content Marketing Association). The podcast […]

Reversing disease with Yoga: Karnvir Mundrey speaks to Eddie Stern

Eddie Stern is a yoga instructor raised in New York City. He studied Astanga Yoga, chanting, philosophy and ritual under Sri K. Pattabhi Jois, from Mysore, from 1991-2009, and is the founder of the Broome Street Ganesha Temple in NYC; co-publishes Namarupa, Categories of Indian Thought, a Hindu art and philosophy magazine; and runs the […]

The Future of Public Relations: Francis Ingham, DG, PRCA.

In conversation with Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom. President ( India) , BCMA: Branded Content Marketing Association. Public Relations is an increasingly difficult subject in a fragile world. Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s […]

How to Tell Powerful & Purposeful Stories with Data: Karnvir Mundrey, Chief Ideation Officer at Atharva Marcom, in Conversation With Sam Knowles

Karnvir Mundrey: Hi Sam and welcome to the show. So, tell us a little bit about how you how you got here from there.  I know your storey is quite interesting with you having studied almost every field of study!. So tell us about your entire journey, Sam Knowles: Well I’m I’m humbled and I’m […]

Revealed: Gandhi’s secret Public Relations techniques. You can use them too, to become a PR superstar!

By Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom Gandhi. A lawyer from a humble background. He managed tocommunicate complex ideas into mass movements. Pretty much a PR professionals dream. Over the last few months, the research team at Atharva Marcom has been pouring over books, videos and other material – to discover – how did […]

Why boring scientists & conferences are killing Indian science. And how to solve the problem!

For over 10 years I have also led a science company – Atharva Lifesciences – and have been invited to – well – some of the most boring of conferences and speakers. And, I believe, being boring and uncommunicative is probably killing the science industry more than any financial policy. Most science conferences in India […]

The 3 words my teacher from school told me. And I understood them Decades later!

It was the summer of 1986. In crisp dark blue shorts and light blue shirts, we entered the Senior section of The Air Force School. With the beginning of class 6, We were finally “seniors”! Apart from academics, our school offered us a number of skill courses. There was electronics, for the intellectually inclined. Woodwork, […]