Blogs

On YouTube: A Book in 14 Minutes: The Rule of 5: Leadership and the E5 Movement: By Paul Dupuis: Guinness Record, Black Belt & CEO

Get it here: The Rule of 5: Leadership and The E5 Movement Indian Edition: https://amzn.to/2W7XScS International Edition: https://amzn.to/3gJ1prz Paul Dupuis is a leader who has walked the talk. His life has spanned from a hotel bell boy and a welder in Chrysler – to being A Guinness World Record holder for Ice Hockey, Karate Black […]

“Don’t be a Singham! Create Singhams!” Meet Mr. Bhaskar Rao, IPS.

Bhaskar Rao is an Indian Police Service (IPS) Officer of 1990 batch borne on Karnataka Cadre.              Bhaskar Rao is an Indian Police Service (IPS) Officer of 1990 batch, born on Karnataka Cadre.      After his Basic Training at Lalbahadur Shastri National Academy of Administration, Mussorie and Sardar Vallabhbhai Patel National Police Academy, Hyderabad he was exposed […]

Should/Can PR agencies ever guarantee clients media coverage?

At many agencies, the problem with guaranteeing placement is that a senior executive makes the promise during a pitch meeting and the junior staff is left to deliver. It’s far easier for a CEO to hypothesize about story in the New York Times than for an Account Executive to actually place one. The Client relationship […]

As a startup, how to you get the most out of the first PR agency that you hire?

Here’s what I recommend to startups I talk to: Include your PR team in all key marketing planning meetings. If they are unable to attend in-person, send them any slidedecks and notes, and then walk the team through the parts most relevant to them Provide full visibility into the state of the business in each […]

How China Built a Twitter Propaganda Machine Then Let It Loose on Coronavirus : A Propublica Investigation

ProPublica analyzed thousands of fake and hijacked Twitter accounts to understand how covert Chinese propaganda spreads around the globe. To read the story click here: https://bit.ly/3fNzLHP Get your buzz. Talk to Atharva Marcom Public Relations – secure fantastic media coverage! his can include feature articles, radio or podcast interviews, talk show appearances, red carpet events […]

Failed 8 times, harassed in school for being overweight: Now Maurah Ruiz is Ms. Global USA!

This is the incredible journey of Maurah Ruiz, Ms. Global USA. One of the first American of Latin Amrican origin to win the competition, Maurah Ruiz struggled through incredible odds to win the competition! Listen to the Maruah Ruiz interview! Click here: https://bit.ly/2OSgwC4 Maurah Ruiz talks about her childhood and her extremely supportive mother, who […]