How to create the perfect press release!

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information. Press releases can be delivered to members of the media […]

Paul Dupuis

On YouTube: A Book in 14 Minutes: The Rule of 5: Leadership and the E5 Movement: By Paul Dupuis: Guinness Record, Black Belt & CEO

Get it here: The Rule of 5: Leadership and The E5 Movement Indian Edition: International Edition: Paul Dupuis is a leader who has walked the talk. His life has spanned from a hotel bell boy and a welder in Chrysler – to being A Guinness World Record holder for Ice Hockey, Karate Black […]

Mr. Bhaskar Rao, IPS

“Don’t be a Singham! Create Singhams!” Meet Mr. Bhaskar Rao, IPS.

Bhaskar Rao is an Indian Police Service (IPS) Officer of 1990 batch borne on Karnataka Cadre.              Bhaskar Rao is an Indian Police Service (IPS) Officer of 1990 batch, born on Karnataka Cadre.      After his Basic Training at Lalbahadur Shastri National Academy of Administration, Mussorie and Sardar Vallabhbhai Patel National Police Academy, Hyderabad he was exposed […]

Cost of PR

How much does it cost to hire a good Public Relations firm?

The Benefits of PR A PR firm – PR being Public Relations – can be a huge benefit to a business, large or small. PR agencies can do a lot, though there’s also a lot of confusion about what they do. So what does a PR firm do? Essentially, a PR firm outsources guest posting […]

Should/Can PR agencies ever guarantee clients media coverage?

At many agencies, the problem with guaranteeing placement is that a senior executive makes the promise during a pitch meeting and the junior staff is left to deliver. It’s far easier for a CEO to hypothesize about story in the New York Times than for an Account Executive to actually place one. The Client relationship […]

As a startup, how to you get the most out of the first PR agency that you hire?

Here’s what I recommend to startups I talk to: Include your PR team in all key marketing planning meetings. If they are unable to attend in-person, send them any slidedecks and notes, and then walk the team through the parts most relevant to them Provide full visibility into the state of the business in each […]

How China Built a Twitter Propaganda Machine Then Let It Loose on Coronavirus : A Propublica Investigation

ProPublica analyzed thousands of fake and hijacked Twitter accounts to understand how covert Chinese propaganda spreads around the globe. To read the story click here: Get your buzz. Talk to Atharva Marcom Public Relations – secure fantastic media coverage! his can include feature articles, radio or podcast interviews, talk show appearances, red carpet events […]

Content vs Influencer vs Display marketing

Johnny walks into a bar glances upon beautiful Jane sitting by herself at the table. It’s love at first sight for Johnny and he really wants to take her out on a date. If Johnny walks upto her and tells her a story sneakily managing to mention somewhere in the plot how great a guy […]


Failed 8 times, harassed in school for being overweight: Now Maurah Ruiz is Ms. Global USA!

This is the incredible journey of Maurah Ruiz, Ms. Global USA. One of the first American of Latin Amrican origin to win the competition, Maurah Ruiz struggled through incredible odds to win the competition! Listen to the Maruah Ruiz interview! Click here: Maurah Ruiz talks about her childhood and her extremely supportive mother, who […]

Did you know: Cornflakes was originally designed as a sexual suppressant?!

For people the world over, a bowl of corn flakes is the go-to breakfast of choice. But for the majority of those who look forward to their morning bowl, it will come as a surprise that they were invented to help people reduce sexual desires! This is the story of how public relations can help […]


The 5 Essential Signages that may be MANDATORY for your workplace, post lockdown. Are you prepared?

Once the lockdown is eased, the economy, our lifestyle and our work environments would be changed forever. These are the 5 essential signages that would be required in any workplace, once the lockdown opens. 1.How to wash hands While we have generally learned to wash our hands, the Corona epidemic has placed intense importance on […]

The 5 Questions Scientists need to ask themselves to become better Science communicators!

The 5 Questions Scientists need to ask themselves to become better Science communicators!

Scientists may believe science is absolute. But in reality – most science is not. Almost all science is overturned after a certain time period. And nothing is definite. Even today – most theories are just that – a theory. Is egg good for you? The role of statins. Impact of electronic radiation. The amount of […]

The secrets of awakening the Kundalini – the holy grail of Yoga.

Karnvir Mundrey speaks to Kia Miller! Welcome to The Health Tips Podcast! Subscribe on iTunes! The Health Tips Podcast IS about Health & Fitness. But beyond that, its about “Fitting in Fitness”. You probably know everything there is to know about being healthy : Eat Right, Sleep Right, Exercise, keep your weight in the range. […]

The Future of Branded Content Marketing & PR: Declared as The best podcast in Public Relations & Branded Content !

The future of Branded Content Marketing & PR has been recognized as one of the best podcasts in public relations & branded content marketing. This was announced by recently. The podcast has been created by Atharva Marcom, and hosted by Karnvir Mundrey, in partnership with the BCMA (The Branded Content Marketing Association). The podcast […]

Reversing disease with Yoga: Karnvir Mundrey speaks to Eddie Stern

Eddie Stern is a yoga instructor raised in New York City. He studied Astanga Yoga, chanting, philosophy and ritual under Sri K. Pattabhi Jois, from Mysore, from 1991-2009, and is the founder of the Broome Street Ganesha Temple in NYC; co-publishes Namarupa, Categories of Indian Thought, a Hindu art and philosophy magazine; and runs the […]

The Future of Public Relations: Francis Ingham, DG, PRCA.

In conversation with Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom. President ( India) , BCMA: Branded Content Marketing Association. Public Relations is an increasingly difficult subject in a fragile world. Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s […]

How to Tell Powerful & Purposeful Stories with Data: Karnvir Mundrey, Chief Ideation Officer at Atharva Marcom, in Conversation With Sam Knowles

Karnvir Mundrey: Hi Sam and welcome to the show. So, tell us a little bit about how you how you got here from there.  I know your storey is quite interesting with you having studied almost every field of study!. So tell us about your entire journey, Sam Knowles: Well I’m I’m humbled and I’m […]

Mahatma Gandhi reading the newspaper

Revealed: Gandhi’s secret Public Relations techniques. You can use them too, to become a PR superstar!

By Karnvir Mundrey, Chief Ideation Officer, Atharva Marcom Gandhi. A lawyer from a humble background. He managed tocommunicate complex ideas into mass movements. Pretty much a PR professionals dream. Over the last few months, the research team at Atharva Marcom has been pouring over books, videos and other material – to discover – how did […]

Why boring scientists & conferences are killing Indian science. And how to solve the problem!

For over 10 years I have also led a science company – Atharva Lifesciences – and have been invited to – well – some of the most boring of conferences and speakers. And, I believe, being boring and uncommunicative is probably killing the science industry more than any financial policy. Most science conferences in India […]

The 3 words my teacher from school told me. And I understood them Decades later!

It was the summer of 1986. In crisp dark blue shorts and light blue shirts, we entered the Senior section of The Air Force School. With the beginning of class 6, We were finally “seniors”! Apart from academics, our school offered us a number of skill courses. There was electronics, for the intellectually inclined. Woodwork, […]