Johnny walks into a bar glances upon beautiful Jane sitting by herself at the table. It’s love at first sight for Johnny and he really wants to take her out on a date.
If Johnny walks upto her and tells her a story sneakily managing to mention somewhere in the plot how great a guy he is to date, then Johnny is using content marketing.
If Johnny bribes Jack, the bartender a hundred dollars to tell Jane how great a guy he is to date, then Johnny is using influencer marketing.
If Johnny buys the wall space in the bar right in front of her table and puts up a poster which mentions how great a guy Johnny is to date, then Johnny is using display marketing.
Well, Johnny got lucky this time Jane walked upto Johnny and asked him out on a date. It was all ‘organic’!
Talk to Atharva Marcom, for great PR!