Michael Jordan called it the greatest comeback he has ever seen. After all the trials and tribulations, all the ridicule and mockery, all the personal and professional humiliations, Tiger Woods shocked the world by fighting off a field of younger competitors to win his first major title in over a decade at Augusta National Golf Club.
The best public relations campaigns aren’t just about communication, they are about touching the pulse of a moment.
That’s why, when Tiger Woods won his title, this fan post touched the hearts of millions of fans of Nike & Tiger Woods.
Couple that with the fact that it happened at the Masters on a course that was literally built on the grounds of a slave plantation, one that no black golfer had ever even competed on until Lee Elder in 1975, at a club that didn’t even have a black member until 1990.
Couple that with this Tiger’s personal history with Augusta: the TV interview as a teenager when the reporter asked which tournament most captured his imagination and he answered “the Masters” and the reporter asked why and a confident, wet-behind-the-ears 14-year-old boldly answered “because of how blacks have been treated there, like they shouldn’t be there, and if I win this tournament it would be definitely be big for us”.
We know the “Just Do It”
wont change, but just for a moment – for many fans of Nike & Tiger Woods, the king of the jungle had returned!
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