How Air India responded to Jet Airways, won the hearts of Millions – and became a PR superstar. Without spending a rupee!

When financial troubles forced Jet Airways to halt operations, the competition decided to make the best of it – and fares went sky high.

One airline decided to do just the opposite.

Air India decided to give discounts to stranded passengers the world over.

Air India won the hearts of millions, with compassion & empathy

This compassionate act won the hearts and minds of air travelers around the world!

The best public relation strategy is often contrarian. Act with compassion and empathy.

That’s exactly what Air India did. Three Cheers to you!

Share this story with your friends in the aviation industry. And on Social Media. So that companies understand, how balance sheets can balance the heart and the brain!

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