How Happy is your Holi? Score your organisation on the Atharva Marcom test!

Holi is a celebration of diversity. Of color. Of acceptance. Check if you are a Holi(y) Organisation!

Fact: One of the features of Holi is the use of colored powders called ‘gulal’ and colored water during the festival.The vibrant colors of the perfumed powder signify the joy of the arrival of spring and all the new colors blooming in nature.

Each of the Holi colors also has a unique symbolism. Red is love and fertility, blue is for Krishna, yellow represents the popular spice turmeric, and green is the renewal of nature and new beginnings. But that doesn’t mean people only throw one color; by the end of the color games most people are walking rainbows of color.

1. Question: How colorful is your organization?

  • Men and Women are equally represented: 10 points
  • Women are are more than 30 percent of the organisation: 5 points
  • Women are less than 10 percent of the orgaisation: 1 point

2.How many religions are represented in your workforce?

  • More than Six: 10 points
  • Three to Six: 5 points
  • Two to Three: 2 points
  • Just One: 1 point

3. How accepted is the LGBT community in your organisation?

  • Very accepted: 10 points
  • Reasonably accepted: 5 points
  • Not accepted: 1 point


People do use factory made colors, but traditionally colors were eco friendly made from flowers or turmeric.

4. Question: How eco friendly is your organisation?


  • Highly eco friendly – recycle water, use solar energy and recycle waste: 10 points
  • Reasonably eco friendly: 5 points
  • I dont care about global warming: 0 points

Fact: during this celebration, social barriers are broken down, and for a short period of time at least, men and women, young and old, rich and poor, and people of all castes are all on an equal footing. Nonetheless, there are some people who are not too comfortable with this idea, and the saying ‘ buranamano, Holi hai! ’ (‘Don’t be offended, it’s Holi!’) is meant explicitly for them.

People being beaten


‘Bura Na Mano, Holi Hai!’

5. Question: How well can the top management take critisism, and whats thrown at them?

  • Very well, they accept and respect every opinion: 10 points
  • Somewhat. You can say what you want, but they don’t really care: 5 points
  • Not at all. Our organisation is a dictatorship: 1 point

The Legend of the Demon King: Good Always Triumphs Over Evil

One legend associated with the festival is that of Prahlad and Hiranyakshyap. According to this legend, there once was a powerful demon king by the name of Hiranyakshyap. This demon king resided in Multan and was virtually indestructible, due to a boon granted to him by Brahma.

Hiranyakshyap grew arrogant, considered himself a god, and demanded everyone worship him. His son, Prahlad, however, was a devotee of Vishnu and refused to worship his father. As a result, Hiranyakshyap asked his sister, the demoness Holika (it is from her name that we get the word ‘Holi’), for her help to get rid of Prahlad. As Holika had received a boon that made her immune to fire, she went into a pyre with Prahlad on her lap, hoping that her nephew would be burnt alive. Prahlad’s devotion to Vishnu, however, saved him, and the demoness was burnt to death instead.

6. How indestructable do you consider your company and your brand?

  • Totally rock solid: 1 point
  • We review external challanges frequently: 5 points
  • We often do a SWOT analysis: 10 points


The Bath after Holi

Fact: Holi ends at noon. After cleaning up, people take a bath and relax for the rest of the day. In the evening, they visit friends and family, and exchange sweets, symbolizing forgiveness and a new start.

7. How quick is your organisation to recover from a crisis?

  • Quickly, we have a crisis management plan ready: 10 points
  • Moderately we go by instinct, but we know what to do: 5 points
  • Recovery takes months, and totally random: 1 point

Score: 50 – 70
Your organisation is mature and is prepared for any eventuality. The people are happy and a congenial atmosphere exists. This leads to high levels of innovation and product ideation. It is ready for the leap in into the next generation. Attrition is low. Congratulations! You should talk about your organisations as an example for others to follow.

Score: 30-50
Your organisation is stradelling between the modern and the ancient. Probably an older manufacturing industry. Changing aa few elements will save it from stagnation. The yellow warning signs are blinking. It needs modernisation, or you may suffer from decline in the future.

Score: 0-30
You are declining. Your management needs an influx of new ideas, new thoughts and new strategy. Do not take this lightly. Its the ICU of company affairs! But there is still hope. The fact that you did this quiz means that, you DO want to get back on track! All the best!

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