5 reasons Why Golf is the Ultimate Public Relations Tool!
Beyond social media, press releases and seminars, here is the reason – golf can be your ultimate secret weapon in public relations.
1.FaceTime. Want to spend four quality hours with your prospective customers? With today’s busy schedules most of us are lucky if we can get five minutes! There is simply no other sport with the amount of quiet time between shots that allows for wide-ranging conversations and mutual interests to be discovered.
I always tell my clients: “A single handshake, is worth a thousand emails”. In a era of seconds based attention span, no Facebook page can keep a prospective client engaged for hours. Golf can!
“A single handshake, is worth a thousand emails”
2.Business Intelligence. You can learn more about a person in four hours golfing than in a lifetime of meetings. Not just by what they say but by how they handle themselves on the course. Do they play by the rules and control their emotions? Or do they fudge and blow a fuse?
Forget learning about interests with hints of online behavior. Now know what the targetted client wants. Simply ask!
3. Friendships Forged.
An interest in golf alone can be enough to move your friendships several notches up the corporate ladder. Best of all, the friendships built around golf tend to last a lifetime so as people move around new opportunities will open up for you.
“People do business with people, not companies”. No better way to build trust, than friendship on a golf course. Check out Link ( “Top 10 Tips for Networking on the Course”).
“People do business with people, not companies “Atharva Marcom
4. Open Doors on the Road. When you travel, golf is a great way to open doors by letting prospects or business contacts know you are in the area and up for a game.
5. Advantage Women!
If you are a businesswoman, playing golf is an even greater advantage. Adrienne Wax, co-author of Even Par: How Golf helps Women Gain the Upper Hand In Business, says, “Outside the office, you can communicate differently with your higher-level peers and get to know one another in a way that the office can’t provide. Being able to talk golf in the office gives you a chance to bond with the bigwigs. If you can talk about golf, suddenly you have reasons to talk with the CEO.”
If you know someone who loves golf, share this article with that person. If you want to get someone to join you for a game of golf, share it with them too!